I am driven by complexity, refined through clarity - building digital products that do more and demand less.

With a user-centric approach as a product designer and almost a decade of experience with CRO and online performance, I am confident that I can contribute to building great user experiences while respecting and understanding the importance of the organizational goals for any project. I am used to being held accountable for both and understand that neither can stand alone.

The feeling I get when my team and I succeed in solving a design challange that is crutial to the user - that feeling is what I go to work for every day! That's why I enjoy running workshops with colleagues and clients - to get the important insights and findings required to build valuable products that makes a difference. To experience and improve the relationship you build with the client and/or their users during a project really motivates me. 

I am used to working across many different teams (both in Denmark and abroad) which has made me capable of understanding and supporting projects from pitch to final launch. While acquiring this experience I have been certified in Umbraco (.NET CMS), UX, and Google Analytics, which often makes the design process smoother and more valuable as I consider and understand what elements can be tricky during development and have performance in mind as well.   

Skills & Tools

I am not religious in any way regarding tools. If I see something work better, faster or more intuitive, I am adaptive.

User Research, Wireframing, Prototyping, Usability Testing, Responsive Web Design, Visual Design, Conversion Rate Optimization, Illustration, Branding, Figma, Adobe CC, Invision, Zeplin, Good old Pen & Paper, HTML/CSS.

Playmates

Among many others in the past 10 years, I have been blessed to work with (and for), these companies.